The Intellectual Property Management Center of Kyushu University (IMAQ) has been promoting collaborative activities with the companies, universities and government of the Netherlands since 2007. In 2008, the Faculty of Design, Kyushu University made an agreement for academic exchanges with the Department of Art, Media & Technology, Utrecht School of Arts. In 2010, Kyushu University started a consortium for the development of healthcare games named “ Healthy Ageing through Serious Gaming” in cooperation with the industry-academia-government network of Leeuwarden, the Netherlands.