SNK Community Manager Jonathan Campana delves into the benefits and unexpected difficulties that come from building a community with a market overseas.

-introduction to SNK going over the past and recent titles

-stating the current problem (how to market a brand that hasn’t been in the spotlight for over a decade)

-introducing discord, what it is, and how it works

-showing off examples of what other companies are doing with discord

-examples of how we use discord

-bringing forth real-life issued we’ve had to deal with in the past

-how great it is to work for a company that has community in its focus

-why having English speaking staff who are motivated about the product helps sell overseas

And more…