Public BM  

The Transition from the Console Game Industry to Social Games

September 2 (Thu) 16:30 - 17:30
Session (60min.)
Expected Skill

Production, Management, Online Games, Mobile Game Engineering

Ideas Take Away

Social game development services for Mixi,
Mobage-Town, Facebook and iPhone within Japan and for international markets. The in-depth knowledge of social game production based on previous console game industry experiences. Development of cutting edge social games and new trend technologies.

Based on the Nikkei IT+Plus coverage of "The scramble game by
Kiyoshi Shin" and "A companies transition from the console industry to social games", we will present on the transition from the traditional
games industry to the social game space.
An overview of the Japanese and international social game markets,
their growth, sales data and all about revenue models.
The social game development rule of 20:80 and low cost development.
Forget advertising, use viral technologies.
Something like the video game crash of '83 is coming, again.
Game companies can't make social games.
These topics will be covered based on real development experiences.

* The session contents are based on the information provided by the speakers.

  • Michinori Fukushima

    Michinori Fukushima


    Istpika co.,ltd.

  • Akihiro Toda

    Akihiro Toda

    Production Director

    Istpika TKO

    Istpika co.,ltd.

  • Naoyuki Yamada

    Naoyuki Yamada

    Marketing Director

    Istpika TKO

    Istpika co.,ltd.